The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Beverages - Non-Alcoholic Drinks
Award
Agency
Client
Title
Category
Annual ID
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper Category: Creator-Led Content / Single
Iconic Home
Agency: BBH USA / New York
Client: Dunkin' at home Category: Out of Home / Single or Series
DARESCORE
Agency: Leo India / Mumbai + PepsiCo India / Delhi
Client: Mountain Dew Category: Brand Partnerships
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Creator-Led Content / Single
Iconic Home
Agency: BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client: Dunkin' at home Category: Craft / Art Direction
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Integrated / Omnichannel Campaign
After Class Refresh
Agency: VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / TOKYO
Client: The Coca-Cola Company / Fanta Category: Use of Humor
This Is Not A Soft Drink
Agency: Lucky Generals / London
Client: IRN-BRU Category: Casting / Real People
With Love, Italy
Agency: Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client: Sanpellegrino CIAO! Category: Casting / Celebrity / Influencer
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation in Music & Sound Craft
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Innovation / Use of Media in Out of Home
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Craft / Printing & Paper Craft
The Peelable Bottle
Agency: Ogilvy Canada / Toronto + Nestle
Client: S.Pellegrino Category: Packaging / Specialty / Limited Edition
ANYTHING FOR CHEETOS
Agency: ISLA / Mexico City + ISLA / Buenos Aires + PEPSICO MEXICO FOODS / Mexico City + Primo Content / Mexico City
Client: PEPSICO MEXICO FOODS Category: Film & Video
Sliding Mom
Agency: Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client: CP-Meiji Category: Short Form Video / Single
The Dr Pepper Jingle
Agency: Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client: Dr Pepper Category: Creator / Brand Collaboration
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Shades of Red
Agency: DAVID / Madrid
Client: The Coca-Cola Company Category: Experiential / Brand Installations
The voice of an icon
Agency: CP+B Brasil / São Paulo + AB InBev - Guaraná Antarctica / São Paulo
Client: AB InBev / Guaraná Antarctica Category: Experiential Audio
With Love, Italy
Agency: Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client: Sanpellegrino CIAO! Category: TV, VOD, & Online / Varying Length Series
Holiday On Italian Time
Agency: Ogilvy / New York + Smuggler UK + Final Cut
Client: S.Pellegrino Category: Use of Humor
Jeanne
Agency: LG2 / Montreal + Les Producteurs de lait du Québec + Denim + Arketype
Client: Les Producteurs de lait du Québec Category: Use of Drama
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Experiential Music & Sound
Coca-Cola Classic
Agency: VML / New York + VML / São Paulo
Client: The Coca-Cola Company / Coca-Cola Category: Craft / Printing & Production
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company Category: Community Building
Meet Me At The Coke Sign
Agency: Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client: The Coca-Cola Company Category: Brand Voice
Chai Bansuri - The Tea Flute
Agency: Ogilvy / Mumbai
Client: Brooke Bond Taj Mahal Tea Category: Innovation / Execution in Radio & Audio
The Unofficial Official Sound of F1
Agency: Leo India / Mumbai + PepsiCo International / Dublin
Client: PepsiCo Category: Influencer Marketing
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
Recycle Me
Agency: Ogilvy / New York
Client: The Coca-Cola Company Category: Billboards & Transit / Series
Thanks for Coke-Creating
Agency: VML / New York
Client: The Coca-Cola Company Category: B2B Communications
Award:
2026 Creator Content Silver Pencil
Agency:
Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC003S
Award:
2026 Design in Advertising Silver Pencil
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Out of Home / Single or Series
Annual ID:
OS26_DA006S
Award:
2026 Creative Use of Data Silver Pencil
Agency:
Leo India / Mumbai + PepsiCo India / Delhi
Client:
Mountain Dew
Title:
DARESCORE
Category:
Brand Partnerships
Annual ID:
OS26_CU008S
Award:
2026 Creator Content Bronze Pencil
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Creator-Led Content / Single
Annual ID:
OS26_CC004B
Award:
2026 Design in Advertising Bronze Pencil
Agency:
BBH USA / New York + Publicis Production / New York + Harbor Picture Company / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DA017B
Award:
2026 Design & Branding Bronze Pencil
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Posters / Series
Annual ID:
OS26_DE025B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Art Direction
Annual ID:
OS26_ID054B
Award:
2026 The Indies Bronze Pencil
Agency:
Preacher
Client:
Topo Chico
Title:
The Legends of Topo Chico
Category:
Craft / Cinematography
Annual ID:
OS26_ID059B
Award:
2026 Integrated / Omnichannel Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Integrated / Omnichannel Campaign
Annual ID:
OS26_IG013B
Award:
2026 Experiential & Immersive Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_EX019B
Award:
2026 Film & Video Bronze Pencil
Agency:
VML & Ogilvy Japan / Tokyo + AOI Pro. Inc. / TOKYO
Client:
The Coca-Cola Company / Fanta
Title:
After Class Refresh
Category:
Use of Humor
Annual ID:
OS26_FI037B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Lucky Generals / London
Client:
IRN-BRU
Title:
This Is Not A Soft Drink
Category:
Casting / Real People
Annual ID:
OS26_MI035B
Award:
2026 Moving Image Craft & Production Bronze Pencil
Agency:
Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client:
Sanpellegrino CIAO!
Title:
With Love, Italy
Category:
Casting / Celebrity / Influencer
Annual ID:
OS26_MI036B
Award:
2026 Music & Sound Craft Bronze Pencil
Agency:
Ogilvy / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Innovation in Music & Sound Craft
Annual ID:
OS26_MS012B
Award:
2026 Out of Home Bronze Pencil
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Innovation / Use of Media in Out of Home
Annual ID:
OS26_OH034B
Award:
2026 Design in Advertising Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Posters / Series
Annual ID:
OS26_DA027M
Award:
2026 Design in Advertising Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_DA032M
Award:
2026 Design in Advertising Merit Award
Agency:
VML / New York + VML / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Paper Craft
Annual ID:
OS26_DA044M
Award:
2026 Design & Branding Merit Award
Agency:
Ogilvy Canada / Toronto + Nestle
Client:
S.Pellegrino
Title:
The Peelable Bottle
Category:
Packaging / Specialty / Limited Edition
Annual ID:
OS26_DE052M
Award:
2026 Design & Branding Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_DE062M
Award:
2026 The Indies Merit Award
Agency:
ISLA / Mexico City + ISLA / Buenos Aires + PEPSICO MEXICO FOODS / Mexico City + Primo Content / Mexico City
Client:
PEPSICO MEXICO FOODS
Title:
ANYTHING FOR CHEETOS
Category:
Film & Video
Annual ID:
OS26_ID088M
Award:
2026 Integrated / Omnichannel Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_IG041M
Award:
2026 Branded Entertainment Merit Award
Agency:
Wolf BKK / Bangkok + Factory01 / Bangkok + One Cool Production / Bangkok + Mellow Tunes / Bangkok
Client:
CP-Meiji
Title:
Sliding Mom
Category:
Short Form Video / Single
Annual ID:
OS26_BE031M
Award:
2026 Cultural Driver Merit Award
Agency:
Deutsch / Los Angeles + Caya / Los Angeles + MSL Group / New York + Omnicom Production / Los Angeles
Client:
Dr Pepper
Title:
The Dr Pepper Jingle
Category:
Creator / Brand Collaboration
Annual ID:
OS26_CD027M
Award:
2026 Creative Effectiveness Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Creative Effectiveness / Beverages - Non-Alcoholic Drinks
Annual ID:
OS26_CE015M
Award:
2026 Creative Use of Data Merit Award
Agency:
Special / Sydney
Client:
Pepsi
Title:
Recycle Rethink
Category:
Commerce
Annual ID:
OS26_CU024M
Award:
2026 Direct Marketing Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Experiential / Brand Installations
Annual ID:
OS26_DM039M
Award:
2026 Direct Marketing Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_DM066M
Award:
2026 Experiential & Immersive Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Brand Installations
Annual ID:
OS26_EX027M
Award:
2026 Experiential & Immersive Merit Award
Agency:
CP+B Brasil / São Paulo + AB InBev - Guaraná Antarctica / São Paulo
Client:
AB InBev / Guaraná Antarctica
Title:
The voice of an icon
Category:
Experiential Audio
Annual ID:
OS26_EX032M
Award:
2026 Film & Video Merit Award
Agency:
Ogilvy / New York + Spark & Riot / New York + Cabin / Santa Monica, CA
Client:
Sanpellegrino CIAO!
Title:
With Love, Italy
Category:
TV, VOD, & Online / Varying Length Series
Annual ID:
OS26_FI078M
Award:
2026 Film & Video Merit Award
Agency:
Ogilvy / New York + Smuggler UK + Final Cut
Client:
S.Pellegrino
Title:
Holiday On Italian Time
Category:
Use of Humor
Annual ID:
OS26_FI098M
Award:
2026 Film & Video Merit Award
Agency:
LG2 / Montreal + Les Producteurs de lait du Québec + Denim + Arketype
Client:
Les Producteurs de lait du Québec
Title:
Jeanne
Category:
Use of Drama
Annual ID:
OS26_FI105M
Award:
2026 Music & Sound Craft Merit Award
Agency:
Ogilvy / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Experiential Music & Sound
Annual ID:
OS26_MS014M
Award:
2026 Out of Home Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
Brand Installations
Annual ID:
OS26_OH056M
Award:
2026 Out of Home Merit Award
Agency:
DAVID / Madrid
Client:
The Coca-Cola Company
Title:
Shades of Red
Category:
B2B Communications
Annual ID:
OS26_OH063M
Award:
2026 Out of Home Merit Award
Agency:
BBH USA / New York
Client:
Dunkin' at home
Title:
Iconic Home
Category:
Craft / Art Direction
Annual ID:
OS26_OH070M
Award:
2026 Out of Home Merit Award
Agency:
VML / New York + VML / São Paulo
Client:
The Coca-Cola Company / Coca-Cola
Title:
Coca-Cola Classic
Category:
Craft / Printing & Production
Annual ID:
OS26_OH071M
Award:
2026 Public Relations Merit Award
Agency:
Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Community Building
Annual ID:
OS26_PR026M
Award:
2026 Public Relations Merit Award
Agency:
Ogilvy / Sydney + The Coca-Cola Company / Sydney + Scoundrel / Sydney
Client:
The Coca-Cola Company
Title:
Meet Me At The Coke Sign
Category:
Brand Voice
Annual ID:
OS26_PR027M
Award:
2026 Radio & Audio-First Merit Award
Agency:
Ogilvy / Mumbai
Client:
Brooke Bond Taj Mahal Tea
Title:
Chai Bansuri - The Tea Flute
Category:
Innovation / Execution in Radio & Audio
Annual ID:
OS26_RA029M
Award:
2026 Social Media Merit Award
Agency:
Leo India / Mumbai + PepsiCo International / Dublin
Client:
PepsiCo
Title:
The Unofficial Official Sound of F1
Category:
Influencer Marketing
Annual ID:
OS26_SM043M
Award:
2025 Design Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_DE006G
Award:
2025 Out of Home Gold Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH003G
Award:
2025 Print & Promotional Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Newspaper / Series
Annual ID:
OS25_PT001G
Award:
2025 Out of Home Gold Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_OH009G
Award:
2025 Out of Home Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Billboards & Transit / Series
Annual ID:
OS25_OH014S
Award:
2025 Print & Promotional Silver Pencil
Agency:
Ogilvy / New York
Client:
The Coca-Cola Company
Title:
Recycle Me
Category:
Craft / Art Direction
Annual ID:
OS25_PT012S
Award:
2025 Public Relations Silver Pencil
Agency:
Ogilvy / Taipei
Client:
Luckin Coffee
Title:
Moutai Latte
Category:
Brand Partnerships
Annual ID:
OS25_PR014S
Award:
2025 IP & Product Design Silver Pencil
Agency:
VML / New York
Client:
The Coca-Cola Company
Title:
Thanks for Coke-Creating
Category:
B2B Communications
Annual ID:
OS25_IP004S
